This has nothing to do with anything on this site. This is purely a way for me to use a personal medium to say some words about a horrid establishment that used to be one of my favorite places to go. I figure even if there is one more avenue for a negative, but truthful, review to get on to the Internets, then the better.
Thank you for indulging me for this moment, oh and NEVER GO TO BRC DAY SPA AND SAUNA RESORT LOCATED AT 24-20 BROADWAY IN FAIR LAWN, NJ.
Instead, please direct your business to BEAR AND BIRCH LOCATED AT 6 PARAGON WAY FREEHOLD, NJ. THEY CAN BE CONTACTED AT 732-780-3354 OR VIA EMAIL AT BEARANDBIRCH@YAHOO.COM.
THIS IS NOT A REVIEW WRITTEN OUT OF HATE. I am not vindictive or biased or one for sensationalism. In fact my three friends and I have been visiting BRC regularly since 2007. Making the 2 hour drive each way from Philadelphia to BRC 5-6 times a year. BRC used to be a haven for us. BRC was the closest we 30-year-olds could do compare something to Christmas morning. But after what happened on our most recent trip, it is with great sadness that I say it is doubtful we will ever go to BRC again.
ON OUR MOST RECENT TRIP THE DAY WAS unfolding like any other trip in the past. We were there at 11am, we purchased rounds of beer, ate food, went to the different rooms, paid for some of their high end services, laughed, joked, and had a blast. But as our day came to a close, our Russian friend who originally brought us there those 7 years ago, went to get one of our final rounds of beer. He was subsequently denied. Then for reasons that are still unclear, he was asked to leave. When one of us went up to inquire what happened, the manager said that they were no longer comfortable serving him, and to control the alcohol we would need to walk up and purchase individual beers. We agreed to that as it is within any establishments right and legal standing to not over serve. But when we went up to buy our individual beers, we too were cut off and denied. Needless to say, this was unwarranted.
I WILL CAPITULATE THAT ONE OF US MIGHT HAVE BEEN TOO DRUNK IN THE EYES OF BRC STAFF, but all of us? No, sir. The blatant disrespect that was shown to all of us as customers is inexcusable. Even the most common dive bars in Philadelphia at least give you the courtesy of an explanation. If one member of your group is too out of control, then you are given the opportunity to "take care of him." You aren't just randomly asked to leave. But to treat long-time customers that they knew this way? Unbelievable.
THEY TREATED US WITH EXTREME PREJUDICE AND INJUSTICE. We were not granted the most basic terms of the business and customer relationship, let alone the fact that pretty much the ENTIRE STAFF KNEW WE WERE LOYAL CUSTOMERS and had been there dozens of times. The kicker was as we were leaving some of the employees on a smoke break gave us a passing "sorry that worked out that way." With as much effort and energy as it probably took to exhale the nicotine from their lungs. Oh, gee, thanks for that. Zero explanation for their decision, but a half-hearted bon voyage for our 2 hour drive home in the pouring rain.
OH AND AS FOR THOSE CONCERNS OF OVER SERVING? I DROVE US ALL HOME. My Russian friend lives locally and was dropped off, then I drove my remaining friends back to South Jersey. Combined we account for 3 WIVES, 1 SOON TO BE WIFE, 5 KIDS, 4 SIBLINGS, plus countless other friends and family members. So I would imagine the responsibility for the well-being is much more intuitive to each of us than the "concerns" of BRC. So for any response they may post, their duties or concerns for all of us are untrue and unfounded.
AS WE LEFT BRC FOR THE LAST TIME we were hurt, confused, and extremely pissed. Were we profiled? Did we do something so egregious that this type of disrespect was warranted? How could a group of people we have done nothing but treat as friends just turn on us like that? It is tough to say goodbye, but I WOULD LIKE TO EXTEND BRC THE OPPORTUNITY TO OFFER A WRITTEN APOLOGY FOR THEIR RASH DECISION AND TREATMENT OF LOYAL CUSTOMERS. I will be open to any dialogue they wish to have, and while the terms of our relationship may be irreconcilable, a little human decency in this case would go a long way.
THE SILVER LINING IN ALL OF THIS IS THAT during that "convenient" fire BRC had a couple of months ago (thankfully no one was hurt or injured) my friends and I discovered another banya that at the time we thought was equal to, if not better, than BRC. So without that written apology, we will certainly be taking our business elsewhere. I will encourage everyone that reads this to look into alternatives in their area as well, using - why - Yelp of course.
FOR THOSE CUSTOMERS THAT DON'T BELIEVE ME OR THINK I'M BENDING THE TRUTH A BIT, I do not blame you. The $2,000.00+ that my friends an I would spend at BRC per year won't make them close up their doors or probably bat an eyelash, but THIS EXPERIENCE MUST BE DOCUMENTED AND HEARD. I used to come on this site and sneer at anyone that had something bad to say about BRC. I would tell everyone that I could how great this place was and did so with enthusiasm and happiness. We even befriended those "surly" front desk people everyone is complaining about. So looking back on my many, many times at BRC, I will remember the better times, but no banya will be able to burn away the utter disappointment of my last time. It's not too often that I find myself being the naive one, but that's exactly what I was when I put my faith into BRC.
IN CLOSING, to quote the Oscar snubbed 80's classic Cocktail, "Jesus, everything ends badly, otherwise it wouldn't end." Boy, ain't that the truth.
Let's see you deal with that, BRC.